Our Voice: Relaunch of festival is an opportunity
by Press Editorial Board
Mar 21, 2014 | 6118 views | 3 3 comments | 180 180 recommendations | email to a friend | print
Leaders of the Tracy Chamber of Commerce announced a big change this week for the 27-year-old Tracy Dry Bean Festival. They rebranded it the Taste of the Valley Art & Food Festival and plan to refocus on fine art and many more local crops.

The logo includes Tracy images of the water tower and transit station surrounded by grapes, beans, almonds and a tomato.

It’s true these are all things that are part of local history — even recent history. We also agree with the chamber that the bean festival, which started in 1987, needed updating. We asked the chamber in an editorial Sept. 13 to put the “Tracy” metaphorically back into the Dry Bean Festival, because the event had lost the hometown appeal in favor of vendors from around the state.

We hope this change does just that. Tracy right now straddles a rich history borne from our past as the western end of the Transcontinental Railroad and unlimited opportunity as the possible home to companies and people who are shaping the future of our planet.

A new festival celebrating Tracy must keep a foot in both worlds: celebrating our rich agricultural and industrial heritage while exciting our community about the potential of our town.

The Taste of the Valley Art & Food Festival is a chance to recapture what may have been lost for a few years and to capture what is already special about our area.

We praise the chamber for recognizing what needed fixing and remind them to make sure Tracy is a prominent flavor of the Taste of the Valley.

Comments-icon Post a Comment
March 29, 2014
They can call it whatever they want as long as I can still get a Lockeford Sausage.
March 26, 2014
What trite editorializing.

What is the "potential of our town?" Is this about volume or value?

Also, "what needed fixing"? According to whom?

Sounds like a bunch of mythmaking to me. Keep feeding the squalid cows to the privileged dogs.

March 28, 2014
Oh it's definitely broken. I take it you haven't attended recently?

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