Retail survey shows Tracy residents’ preferences
by TP staff
Feb 27, 2014 | 6331 views | 16 16 comments | 96 96 recommendations | email to a friend | print
About 1,300 Tracy residents have spoken, and the need for new restaurants in town was underscored by the results of the retail survey sent out in September.

Tracy City Manager Leon Churchill revealed what those residents said they wanted at the regular meeting of the City Council on Feb. 18. Not only was dining an individual category, but residents also wrote it in as an entertainment desire.



“The survey affirmed the feedback we get anecdotally on a regular basis,” Churchill said in an interview Friday. “We know that there are dining preferences and it is brand driven.”

The city manager confirmed that No. 8 on the list of 10 restaurants residents asked for most, Red Robin, was already slated to come to Tracy. Red Robin will demolish the former Chevy’s restaurant at the West Valley Mall, 2770 N. Naglee Road, and build a new restaurant on the site by this summer.

“If you go back even a few years, we had previous research that showed that we had dining and entertainment leakage in Tracy. Meaning people from Tracy were spending their dollars elsewhere for dining and entertainment,” Churchill said. “The influx of dining, it’s been a pretty good clip lately. You have downtown, you have Five Guys, now you have Red Robin.”

The survey results also included information about where Tracy residents like to go for fun. Movie theaters, theme parks, miniature golf courses, water parks and restaurants were the top five favorite places residents wanted to spend their leisure money.

“All we can say at this point is that some of those — well, some are kind of obvious, you know we’re working on a swim center,” Churchill said. “Some are on their way, and we’re in discussion with others.”

The city sent out 24,000 surveys and got back about 5.4 percent. Churchill said that number represents a statistically good sample of the entire city.

• Contact Michael Ellis Langley at mlangley@tracypress.com or 830-4231.



Comments
(16)
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WBW
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March 28, 2014
My family has lived here twenty years. Twenty years of water park/swim center talk. Twenty years of sports center talk. Twenty years of talk talk talk. Now my last kid is two years away from going off to college and it's still talk. Too much talk in this town and not enough action. 2c
Wobbley
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March 04, 2014
So when do we get a Trader Joes?.....
1219tracy
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February 28, 2014
That's good news, we need more restaurant choices. The article didn't say anything about the retail stores. The mall is really looking sad these days. As far as people commuting and not shopping here, that's not the reason they don't shop here. My husband use to commute and the last thing he wanted to do was go back to the bay area to shop. We need furniture stores and better quality clothes/shoe stores. I think the mall needs to be updated and a second level added, at least for the anchor stores or more space added to the first floor. Give the people what they want and they will stay here. There are plenty of people here that would spend money, but there just isn't a big selection.
ciscokid52
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March 01, 2014
agreed.
tracyguy46
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February 28, 2014
The real problem here is the measure A slow growth laws. The people of Tracy are already being fed. A restaurant company does not want to have to rely on stealing other restaurants' customers as their only source of growth. There has to be forecasted population growth in order to ensure enough customers for profitability. yes, there would be some good initial business from Tracy residents who might frequent the local business instead of driving to Manteca or Livermore, but in order to remain profitable in the long term, they need for the city to be growing also. This is an unintended consequence of these kind of measures, good or bad. Stores and restaurants will choose locations down the road (read: Manteca etc.) for their locations so that they can try to attract the Tracy customers, but not actually be in Tracy where the number of new residents will grow at a limited pace due to the legislation.
jarbuckle
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February 28, 2014
If the people of Tracy supported local business there would be a lot more shopping opportunities.

But alas 70% of people who live in Tracy work somewhere else and this affects where they shop.
Sneaky
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February 27, 2014
"Churchill said that number represents a statistically good sample of the entire city."

No, it represents a sample of the kind of folks in the city who respond to surveys.

As a non-responder I will add my 2 cents, which is probably worth about 1/100th of that. I have never been in any of the "top three shopping picks" and see no particular need to have them here. Of course, I also rarely have felt the need for more stores in Tracy. If I had to pick a store that we don't have and need to bring in it would be a good nursery.

As far as the restaurants go, we have more than enough. I have probably been in only half of them in the 10 years that I have been here. If I had to pick another one to bring in though it would be a decent Chinese place.

For entertainment; how about reviving Altamont raceway, or better yet bringing in a Nascar track, road course or drag strip. We also have a distinct lack of adult entertainment options. How about a good titty bar or adult store?
Sneaky
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February 27, 2014
"The city sent out 24,000 surveys and got back about 5.4 percent. Churchill said that number represents a statistically good sample of the entire city."

Not exactly true. It represents a good sample of the kind of folks that respond to surveys that live in Tracy.

Speaking for myself, a non-responder, I have never even been in any of the "top three shopping picks" and rarely find there to be a shortage of stores in Tracy. If I had to pick a desired store that is not here I guess it would be a good nursery.

As for restaurants we have far more than I could ever want. I have been here 10 years and would guess that I have only been in maybe half of them. If I had to pick another restaurant to have here though it would be a good Chinese place - something similar to Pearl River in San Jose.

As far as leisure places how about reviving Altamont raceway or better yet bringing in a full on Nascar track and/or dragstrip. We also have a distinct lack of adult entertainment.
ciscokid52
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February 27, 2014
Dude.....I love Red Robin but there's one right in Manteca. Get Elephant Bar in here!
Wobbley
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March 04, 2014
Elephant bar would be better than Red Lobster, that's for sure.
alecm9311
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February 27, 2014
It'd help if people would be a little less optimistic. Red Lobster is in the middle of a financial blowup, Tracy will never get them. We don't have the money to support a Whole Foods or a Cheesecake Factory. Kohl's and Trader Joe's need a bigger population. People need to think for a city of 80,000, not a city of triple that.
mtrew
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February 28, 2014
I was just in a town of 31,000...they had a Trader Joes! According to something I read a while back it is not our population but our demographic why we have not gotten a Trader Joes.

What about places like BJ's, Potbelly or Sweet Tomatoes?

We need to have more jobs here in Tracy to in turn have less commuters. Gateway Business Park, or whatever it will be now, needs to get off the ground. The swim center should have been built a LONG time ago. The sports park...what happened with that anyways?

We also need more business and more places that stay open late and on Sundays in the downtown area. The corner where Westside market was would be a great place for a mini Whole Foods or Sprouts like grocery store.
ciscokid52
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February 28, 2014
You may be accurate on some of your comments but most of the people I know in this city (I've lived here close to 5 years now) work in the bay area. So, this being a sleeper community, people are used to having access to a much larger variety of places to shop, dine and be entertained. If you build it, they will come. Not to mention, aren't there at least 3 more housing communities being built and getting under way? There are also apartments supposedly moving forward behind Rite Aid on Valpico so there should at least be 100,000 people living here by that time but you need to ATTRACT people to get them here by providing such amenities.

To MTREW's comments - yeah - what happened to the race track and casino ideas? Totally agree with you.
patRobertsen
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March 04, 2014
I just found out that some bozo who doesn't even live in Tracy is seeing the city to try to shut down the swim center.

If people don't get off their duffs the same thing will happen to the swim center that happened to the Altamonte Speedway. Some bozo shut it down with a lawsuit.

Good grief what happened to Americas?
DunkMan
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March 04, 2014
Regarding the swim center: as things stands today, there is no swim center planned for any location within the city limits.

Cheers, Steve


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