Biz Buzz: Boutique on wheels to make Tracy rounds
by Jon Mendelson
Sep 19, 2012 | 3294 views | 0 0 comments | 15 15 recommendations | email to a friend | print
A 2003 Tracy High grad is opening a boutique on wheels will bring the solutions to customers when there is trouble finding fashion that fits.

Inspired by a wave of gourmet food trucks, Gabrielle Biedinger plans to open a rolling fashion store in the coming weeks and tour the Central Valley, including her hometown of Tracy.

Biedinger said her truck should be the first of its kind in the Central Valley south of Sacramento. She hopes to make her Tracy debut at a Witches and Broomsticks event hosted by the Tracy City Center Association on Oct. 26.

“That’s where a lot of my friends are, and my family’s still there,” she said Tuesday, Sept. 18. “I definitely plan on having (Tracy) be a big part of my business.”

She’s looking forward to showing off her completely overhauled 1972 Chevrolet Box Van, which has been painted and given high-class touches, including a wooden floor.

“Completely done up inside, just like you were going into a regular store,” Biedinger said.

The 27-year-old Oakdale resident planned for a law career, but she said that changed when she had a daughter in 2010 after getting married in 2008.

Still, Biedinger had professional goals, and said she was inspired by several women in Los Angeles who had co-opted the food truck model for a fashion business.

“I just thought that was a great idea, and the light bulb just totally went off,” she said. “I still wanted to have my goals, but I wanted to be a wife and a mom, too. This is kind of the marriage of the two.”

Her store offers a wide range of items, including clothing sourced from the Los Angeles fashion district; handmade jewelry; and accessories she has made herself by transforming vintage items, such as a chandelier she gave new life as a cupcake stand.

Biedinger said that once people get a chance to experience the selection and convenience her business offers, they will be eager for the next time she rolls into town.

“I bring this to the consumer. I will go to the places I know there will be a lot of people,” Biedinger said. “My stuff is going to be affordable, and it will be easy for people to get to it.”

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